Question
Suppose you are CEO of Simply Paper, a company that produces reams of copy paper. Give examples on a 1) cost advantage and also 2)
Suppose you are CEO of Simply Paper, a company that produces reams of copy paper.
Give examples on a 1) cost advantage and also
2) differentiation advantage over your competition.
Which advantage do you prefer? Why?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
