Suppose you are considering opening a new barbecue company in Knoxville. You have been making special barbecued pork and barbecue sauce for family and friends for several years using fresh, locally$-$sourced ingredients from small farmers. The Knoxville area has many barbecues, so you have decided to conduct a competitor analysis. The analysis shows that most barbecues in the area have a unique personality with strong brand loyalty, although many consumers like to visit many different barbecues around town. Customers tend not to be driven by price, but rather the tenderness of the pork, the hickory smoked flavors, and the quality of the sauce. From the following options, which competitive strategy best describes most of your potential competitors in Knoxville?

$$ Mass Market

$$ Cost Leadership

$$ Dual Advantage

$$ Differentiation