Suppose you are currently working as an economist for Ford, which is one of the major pickup truck producers (along with Chevy and RAM). Recently, Ford launched a Hybrid version of its most popular F150 pickup truck. Thus, Ford is the first major car company to integrate hybrid technology into a pickup truck. The hybrid version will offer better gas millage, as well as added benefit of an extra battery that can act as a portable generator to charge things and power other equipment. Explain to me, in economic terms, why it will be valuable from a pricing and competition perspective for Ford to incorporate this hybrid technology, which is different from the competing truck makers (e.g., Chevy and RAM). Your answer should include a discussion of the Bertrand model, the value of product differentiation, and how Ford's product differentiation with its new F150 affects the pricing incentives of itself and its rivals.