Suppose, you are owner of a business in Pakistan and now you are considering extending your business in the international markets. How you will select a country or countries for your business? What mode(s) of entry you would consider based on the criteria of risk and control? Develop a framework explaining the various modes of entries and your selection of a particular mode. Explain all the terms in answer of the question.

Selecting a Suitable Country:

1) PESTEL Framework:

Political Factor

Economic Factor

Social Factor

Legal Factor

2) CAGE Framework:

Cultural Distance

Administrative and Political Distance

Geographical Distance

Economic Distance

3) Porter Five Forces

Reactiveness of Defender

Defender's Clout

4) Entry Modes:

Export

License or Franchise

Joint Venture

Wholly Owned Subsidiary

5) Selection of Entry Mode: License or Franchise