Suppose you are running a family-owned business in Adelaide which gives financial advice and performs financial planning services for individuals, families and small businesses. Your business gives investment advice, sets up superannuation funds and helps retirees, business people and others with advice on how to plan their financial future. You operate out of rented premises near the city. You have heard that in Melbourne and Sydney, a US-based global player has entered the market and basically wiped out the small independent firms such as yours. Conduct a board meeting of your company, in which the following strategic questions are on the agenda: SHOULD YOU GO GLOBAL? 1 Is Adelaide too small a place for a global player to enter so will this factor protect us? 2 Can we improve our service levels to customers so they wont switch when the global player (which has a very well respected brand) comes to town. How? 3 Can we reduce our costs as a way of competing? 4 Should we try to partner with a bigger company in order to survive and what would this mean to our income levels and autonomy? 5 Should we accept the inevitable and try to sell the business? 6 What other considerations are important in our planning: for example, can technology help us to cope? 7 What decisions would you make on these questions