suppose you are starting up a new retail store Cafe named "Bean scene' only for ladies in the marketplace.

1. who will be your target customer?
2. How will you differentiate your cafe by looking at the current competitor cafes in that place?
3. how will you make your cafe's exterior and interior and what will be your conceptual idea store for ladies?
4. how you will consider the7 retail mix strategies for a newly established cafe "Bean scene".