Suppose you are the head of business strategy at Olivia Inc., a consumer foods company. You feel that the company should adopt a focused strategy and shed some of its businessesright now it has six divisions. A tool that you can use to evaluate strategic issues is the growth-share matrix. Suppose the divisions have the following characteristics; evaluate each using the matrix.

Which divisions would you keep, and which ones would you shed? Why? (See the spreadsheet template - Workbook Chapter Six "Growth Share.xls")

Growth Rate Market Share Revenues ($mm)

Division 1	32%	1.50	50
Division 2	15%	0.70	70
Division 3	20%	0.50	150
Division 4	4%	2.00	200
Division 5	24%	0.30	120
Division 6	6%	0.80	100