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Suppose you are the marketing manager of the credit-card department of a financial institution. Your objective is to support the company's growth through a
Suppose you are the marketing manager of the credit-card department of a financial institution. Your objective is to support the company's growth through a market- penetration strategy. How would you apply this strategy to increase the profitability of your company's credit cards based on current market conditions?
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Fraud Examination
Authors: W. Steve Albrecht, Conan C. Albrecht, Chad O. Albrecht, Mark F. Zimbelman
3rd edition
324560842, 978-0324560848
