Suppose you decide to start a brand of sneakers under the name of Gucci sneakers as a consumer product in UAE.

Develop a marketing mix including for the marketing opportunity that you have identified to grow the business based on your market research.

This part represents the application of your creative idea for a new Sneakers through real display of the new product along with its promotion, pricing, and distribution elements. This will require that you develop whatever material required to demonstrate the new product (actual product, sketches, logos, new features, type of quality, packaging, labelling, pricing, etc.)Also, you will be required to come up with a full communication campaign that again demonstrates your understanding of all the concepts of the course.

A) Proposed Place

Propose the most suitable distribution channel for the product. In this section of the report, you need to explain how your brand should use "place". The way that you explain the proposed place needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE)

Specifics:

• Discuss the current and new distribution methods for the business.
• Type of distribution - intensive, selective, exclusive
• Push or Pull strategy within the distribution strategy

b) Proposed Promotion

Develop a thorough promotion mix covering all the elements that might be used or where it is applicable e.g. Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing.

In this section of the report, you need to explain how your brand should use "promotion". The way that you explain the proposed promotion needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE)

Specifics:

• What is the mix of promotional elements you are using or will use?
• Describe how they will work together - (be integrated)