Suppose you have already completed steps 1 and 2 of the process to delineate your market segment. You know the business question and main objective of the research.

What is the next step in the process?

1 point

Decide on the precise target market and market segment and how you will reach them.

Ask the client more about those they already target and who they would like to target.

Do some secondary research on what kind of people would best answer the business question.