Question
Suppose you have been appointed as a Consultant to Mydin, a wholesaler hypermarket and retail chain and tasked to develop a Competitor Profile Matrix (CPM).
Suppose you have been appointed as a Consultant to Mydin, a wholesaler hypermarket and retail chain and tasked to develop a Competitor Profile Matrix (CPM). Develop CPM and suggest area for improvements.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
