Suppose you have just been hired by a tech startup that focuses on helping small businesses in South America market their handmade products to consumers around the world. They store a large amount of images and video of their products. In addition, videos of the craftsmen making their products and talking about new products are very popular with customers. The CEO has asked you to look at the potential benefits of using a NoSQL DBMS like MongoDB or Cassandra for these images and videos. Describe the benefits of using a NoSQL DBMS to store this type of data. Would a relational database be a good option? Why?