Suppose you research the community and you find that your town has constructed a massive number of two and three bedroom condos. The average income is much lower than in surrounding areas. Most that are applying for residency in these condos are younger people with children. This has dramatically changed the average age in the community. You find that you have very few pediatric services and have proposed a clinic for children in your community.

Another example: You see the trend in your community is more "snow birds" (those moving to the south in the winter and moving back north in the summer) are coming to your town. You do not have enough staff during the winter to treat these snow birds, and have decided that your proposal will be to open a rehab facility. 

In both cases you are filling a need, however, your method of communication will be very different. 

Who do you think you would target in each of these scenarios and how would you communicate with them?