Suppose you were advising/coaching the new CMO of a new high fashion brand. The brand sells women's and men's clothing products and already has established marketing channels including websites, apps & social media.

The CEO wants to create a loyalty marketing programs with three goals and is asking for your advise of the following items:  
 

What would be three goals of the program?
 

What type of loyalty program would you advise her to use?

 How would you recommend the CMO launch the new program?

Would you advise she use seasonal strategies?

How would you determine the effectiveness of the program?

Use one cited reference