Question
Suppose you were the Marketing Manager responsible for recommending the Public Relations (PR) plan and strategy for the market launch of WHITE STAR, what major
Suppose you were the Marketing Manager responsible for recommending the Public Relations (PR) plan and strategy for the market launch of WHITE STAR, what major PR or advertising decisions would you consider?
CASE STUDY:WHITE STAR -A NEW BRAND GOES BIG
WHITE STAR THE CLEVER CHOICE
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
