Question
Suppose you were the Marketing Manager responsible for recommending the Public Relations (PR) plan and strategy for the market launch of the bliss chemicals. what
Suppose you were the Marketing Manager responsible for recommending the Public Relations (PR) plan and strategy for the market launch of the bliss chemicals. what major PR or advertising decisions would you consider ?
CASE STUDY :WHEN ELEPHANTS FIGHT:SOUTH AFRICAN WASHING POWDER WARS
EMARALD INSIGHT
10-1108@EEMCS-02-2018-0031
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
