Suppose you work on the marketing team for Chick-Fil-A. You were conducting a competitive analysis on Kentucky Fried Chicken and noticed they are now advertising their new Chicken & Waffles product. To get in on the chicken and waffle craze, you have decided to test out a highly read about product you featured on your Chick-Fil-A blog: Cheddar-Jalapeno Cornbread Waffles with Chicken.

Before you can launch either of these products, your team needs to conduct thorough market research. Will your new, current, and prospective customers even like this new waffle option? Will your Cheddar-Jalapeno Cornbread Waffles with Chicken live up to the hype of KFC's new Chicken & Waffles?

For this week's initial post, assess the types of research you would need to conduct, what questions you would need to answer with your research, and what research methods you think would work best.Consider that information as you respond to the following prompts:

• Do you feel you need secondary data, primary data, or both? Explain why.
• What are two questions you would need your research to answer in order to determine if you should launch this new cornbread waffle product.Explain your choices.
• Describe the methods you need to use when conducting secondary or primary research (such as a survey or experiment), and why you selected them.

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