Surajit Oh, OK. Let us stick to the restaurant idea. What kind of restaurant do you want to set up? Rajnish: That is where I need your advice, uncle. Frankly, I do not have a clear idea of that. The only thing I know of is that it would be based here in Bhubaneswar. Here the rents are still on the cheaper side. I cannot afford the rent in bigger cities. That apart I would look forward to you. research firm like A C Nielsen, etc. We can start by doing do a market study among consumers? Of course, I cannot afford the services of a big their conveyances and communication expenses. Surajit Sure, why not? I shall see if I can help you with that. Such studies might give you some exciting directions. There is a certain limitation to Venus Inn because that is the city's most famous restaurant which so if you rely too heavily on such research, you would end up with a duplicate Surajit (continued): You may consider the following options. You may cherch shastions. This is something similar to what Mcdonald's does options. You may choose to be the restaurant providing one or a select number of prods. parts of the world. They do that by focusing on getting the maximum trate on burghers, which they have leamed to be the chest choose this option, you have to look for mass-consumed items. This stateg of customers, which they use to obtain economies of scale. If you Cheese. Venus Inn because that is the city's most famous restaurant which so if you rely too heavily on such research, you would end up with a duplicate Surajit (continued): You may consider the following perceptions. parts of the world. They do that by focusing on getting the maxime on burghers, which they have leamed to be the cheapest provider in most choose this option, you have to look for mass-consumed items Thim number of customers, which they use to obtain economies of scale. If you Cheese Surajit: Frankly speaking, you may also consider the caviar and moose cheese option and set up a restaurant that serves the best in the world regardless of prices. Well, they would be hugely costly, and you need to be careful about the number of people in Bhubaneswar who Surajit (continued): You can follow the above option with a modification. Please concentrate on a particular line of food. For example, you might choose to set up a restaurant that serves Italian food. Only two other restaurants serve Italian food in the city. You may choose to prepare the same items, or you may choose to adopt particular genres of Italian cuisine like Milanese or Neapolitan food. Then based on the customer's inputs, you may choose to modify. A. Explain the four concepts of marketing. (Production, Product, Sales, and Marketing concepts) B. Pull out instances where these concepts have been applied in the above conversation. Justify your answer. (6) wanted to conduct a study will customers " The respondent replied to the questioner with a nostalgic smile. A market survey representative memory in recent times replied with a hint of pride for the loyalty he had displayed to the I remember them as these tiny phones which disappeared into fingers. You could only make or receive calls on them ared into the palm. They had small screens and keys which we had to operate with our excellent battery life, the cells used to last for days and little to text messages which were quite troublesome to type. They also came with did not break as often as their bigger counterparts do in the smart pervice issues. This was probably because of their small screen sizes which less space in your pocket. They were pretty cheap too. A. Present the customer's impressions in the Associative Memory Network Model. B. Nokia management wants to relaunc view of the Associative Network model