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Surveys are a common tool in market research.The information they provide can reduce business risk and facilitate decision making.Retail outlets often survey their customers' wants

Surveys are a common tool in market research.The information they provide can reduce business risk and facilitate decision making.Retail outlets often survey their customers' wants and needs by distributing comment cards or questionnaires.

Choose a local retailer.Classify the retailer according to the major types.Design a survey of 5 - 8 questions to help the retailer to improve customer service.

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