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Susan's Handbags typically sells 1 , 0 0 0 handbags each month with a unit selling price of $ 6 5 . Susan's variable costs
Susan's Handbags typically sells handbags each month with a unit selling price of $ Susan's variable costs are $ a unit, and the fixed costs are $ per month. Susan wishes to raise the unit selling price to $ while maintaining her current cost structure. If she implements the price change, only units will be sold per month. If Susan changes the price and the quantity falls, the contribution margin will
increase by $
remain unchanged.
decrease by $
increase by $
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