Sustainability reporting has become a very interesting initiative over the last few years. An expectation is growing within the corporate environment that organizations should not only report on their financial successes but on their sustainability successes as well. In the accounting environment, there has been an even bigger push towards preparing sustainability reporting mechanisms, so much so that a Sustainability Accounting Standards Boards has been established. Research this new body and prepare a summary of its mission, make-up, and general activities.

use the company JetBlue as an example and read through their most recent annual report, focusing on areas where they discuss their sustainability efforts. Prepare a summary of their sustainability-related reporting and comment on its understandability, transparency, and impact on your overall impression of the organization.