Sustainable Solutions Paper (SSP) Proposal

There is little question that the global business landscape in the 21st century is different from the landscape of the 20th century. Companies that have been in existence for nearly the entire 20th century are now out of business. Camera maker Eastman Kodak was one of many such companies who did not develop a sustainable business model that would allow it to adapt to a changing environment.

Modern consumers are increasingly demanding that organizations not only meet the needs of those they serve today but also the needs of future generations. In order to survive, organizations must develop a sustainable model that incorporates social responsibility. Studies, such as those by Kanzah (2013), show that companies who adopt sustainability practices that address environmental issues, societal issues, and workforce development positively impact short-term efficiency and operations management. These organizations also reduce risk. Such results indicate that developing an organizational sustainability strategy is not a moral obligation but also a business imperative.

To prepare, begin by thinking about the organization you have chosen that could benefit from applying both the concepts of sustainability and strategic thinking for which you would like to create a sustainable solution. Review the Senge course text. Identify an issue that interests you that may provide an opportunity hook into exploring the underlying systemic relationships and business models that Senge argues may be unsustainable.

submit approximately a 2-paragraph SSP proposal. In your proposal, identifythe organization you have selectedand provide background on its history and present position within its industry. Be sure to identify two of the organizations main competitors. Then specify its relevance for study, place the organization in the context of the course, providing supporting evidence/reference(s). Use proper APA citation(s), grammar.