sustanapie compettve auvantage. There seem to be at least a few resources that could create a path to sustainable competitive advantage, but the dining facilities, medical staff, and walking trails are common across all our competitors. If they're not rare, they won't help us create a sustainable competitive advantage. Which resource do you think we could optimize around? Lavish Living - Senior Living Communities Potential issues Leadership - The third generation of family business leadership has led to infighting and a lack of commitment among the owners. Some family members have gotten lazy and taken more money out of the company for themselves. Others have gotten territorial in trying to claim more of the decision-making responsibilities. Financials - While the company is profitable, the margins have been consistently declining. Moreover, top-line revenue growth has been slow while the industry as a whole has been growing quickly. Brand - Due to marketing efforts through the years, the brand is well known. However, more recently Lavish Living has been thought of as a legacy brand that is deteriorating. Turnover - Industry average turnover is around 20% whereas Lavish Living has experienced 30%40% turnover in each of the last three years. This is somewhat a result of the leadership and has impacted the lowered financials and worsening brand