Question
Suzan just finished a new movie script. Paramount offers to buy the script, for either (a) $2,500,000 or (b) 4% of the movie's profits. There
Suzan just finished a new movie script. Paramount offers to buy the script, for either (a) $2,500,000 or (b) 4% of the movie's profits. There are three decisions the studio will have to make. The first is to decide if the script is good or bad, and the second is if the movie is good or bad, and the third is advertising. There is a 50% the script is terrible. If the script is bad, the studio does nothing. If the script is good, the studio will shoot the movie. After the movie is shot, the studio will review it, and a 60% chance the movie is good. If the movie is terrible, it will go directly to the company's streaming service and earn $10 million. If the movie is really good, there is a 30% chance the company will advertise heavily and earn a net present value of $400 million. If the movie is good, 70% chance the company will do minimal advertising and earn a net present value of $100 million.
Q 14 Calculate the expected profit on this film. (Enter full value, e.g. 5 million should be 5,000,0000)
Q 15Calculate Suzan's payoff if she chooses Option B. (Enter full value, e.g. 5 million should be 5,000,0000)
Q16
Based on your analysis, Suzan should:
cannot be determined | ||
choose option b | ||
choose option a | ||
she is indifferent between option a and option b |
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