Suzy Q has owned and operated Suzy Q's Fabric Shop with loyal customers over the past 37 years. For all of those 37 years, Suzy Q's has only operated out of a brick-and-mortar store. Now Suzy Q has decided to move into the digital age and open up a website for customers to purchase fabric, prints, and other materials online. The owners and customers of Suzy Q's are excited about the change but also a little nervous. They recognize that there are risks involved with protecting customer data and ensuring order accuracy and are working hard to mitigate these risks.

Required: For each of the risks that Suzy Q is concerned with, identify the method that she should implement in order to help mitigate the risks.

\begin{tabular}{l|l} \hline Risk & Risk Mitigation \\ \hline Protecting customers' payment methods-Suzy Q wants to ensure that her & \\ customers not only perceive the payment process as secure but that the & \\ company truly is protecting customers' purchasing methods. & \\ \hline When customers come directly into the store, both the customers and Suzy Q & \\ knows what's available-there's no way she can accidentally sell something to a & \\ customer that she doesn't have. But when the store moves to this new \\ environment, she's nervous that she'll promise delivery on items that she doesn't \\ actually have in stock. \\ \hline \begin{tabular}{l} In the brick-and-mortar store, there's never an issue with being able to serve a \\ customer. Customers will have to wait in line sometimes, but they can see how \\ the line is moving, and they can walk in the door during open hours. The benefit \\ of an online store is that customers can access it even when the brick-and- \\ mortar store is closed, but Suzy is nervous that the online system may become \\ unavailable. She thinks this will turn off users from her store. \\ \hline \begin{tabular}{l} Suzy Q is also worried about losing the high-touch relationships she's built with \\ the folks who walk in the door. She's hoping to continue to be able to make \end{tabular} \\ personalized recommendations and maintain records on her customers, even \\ though she won't necessarily be meeting with as many customers face-to-face. \end{tabular} \\ \hline \end{tabular}