Question
SW Airlines offers 11 flights between Chicago and Phoenix daily. Discount fare is $182, while full fare is $398. Assume that 137 seats are available
SW Airlines offers 11 flights between Chicago and Phoenix daily. Discount fare is $182, while full fare is $398. Assume that 137 seats are available on
SWA 737 aircraft.
What is the optimal booking limit on discount fare if SWA expects 30 full fare customers, +/ 15, at 1 deviation ? How many seats would be protected for full
fare customers?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
