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SWATCH CASE- OMEGA WATCH PRODUCT Product: Which one of the following strategies should Omega use and why? Feature Omega's Co-axial Technology...front and center...best technology in

SWATCH CASE- OMEGA WATCH PRODUCT

Product: Which one of the following strategies should Omega use and why?

Feature Omega's "Co-axial Technology"...front and center...best technology in the Premium Watch industry.

Develop a new product...New to the Brand or New to the World...Branded Omega... featuring ...premium... "Co-axial Technology"

Current product, but Premium/Prestigious/Luxury positioning ...Head to Head with Rolex.

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