Sweet Cookies is planning to launch a new line of cookies and

wants to assess the market size. The cookies have a mixed

chocolate-pineapple flavor and will be targeted at the premium

end of the market. Assume the role of marketing manager of Sweet Cookies, Inc.,

and have your partner assume the role of a researcher hired by

the firm. Discuss the issue and formulate the

appropriate:

a. management decision problem

b. marketing research problem

c. research design