"Sweet Delights: How Internet Marketing Helped a Small Bakery Thrive in a Competitive Market" Sweet Delights, a small bakery specializing in custom cakes and pastries, faced declining sales due to increased competition in its bustling city. To overcome this challenge, Sweet Delights turned to internet marketing as a cost-effective solution to expand its reach and attract new customers. Sweet Delights' internet marketing strategy began with comprehensive customer research to create buyer personas and better understand its target audience. This research informed the redesign of the bakery's website with high-quality images of its products, easy-to-navigate menus, and a user-friendly ordering system. Sweet Delights also adjusted its product offerings to align with customer preferences, adding gluten-free and vegan options. It optimized its pricing strategy by offering special discounts and promotions through email marketing and social media. To increase its online visibility, Sweet Delights developed a comprehensive marketing plan that included targeted advertising on social media platforms, email marketing campaigns, and search engine optimization (SEO). The bakery also built a community through social media engagement and created partnerships with local businesses to increase its reach. As a result of these efforts, Sweet Delights experienced significant results, including a 30% increase in website traffic and a 25% increase in conversion rates. The bakery's email marketing campaigns generated higher open and click-through rates, and social media engagement grew by 40%. Overall, Sweet Delights experienced a 20% increase in sales and established itself as a go-to bakery for custom cakes and pastries in the city. Sweet Delights' success in expanding its customer base and increasing sales through internet marketing can be attributed to its comprehensive marketing strategy, which included customer research, targeted advertising on social media platforms, email marketing campaigns, and SEO. Additionally, the bakery's efforts to build a community through social media engagement, create partnerships with local businesses, and offer special promotions and discounts through email marketing and social media contributed to its success. Finally, Sweet Delights' focus on improving the customer experience through website redesign and product offerings that aligned with customer preferences also played a significant role in its success. QUESTION 1 Explain why Sweet Delights decided to use internet marketing. QUESTION 2 Identify the steps Sweet Delights took to optimize its internet marketing strategy and achieve an increase in sales. QUESTION 3 (10 Marks) QUESTION 4 Identify the specific steps taken by Sweet Delights to redesign its website and improve the customer experience for its target audience. (10 Marks) QUESTION 5 (10 Marks) Explain how Sweet Delights optimized its product offerings and pricing strategy through internet marketing to better align with customer preferences and increase sales. (10 marks) Analyze Sweet Delights' success in expanding its customer base and increasing sales through internet marketing. (10 marks)