Sweet Kicks Inc. creates a great new running shoe. Sweet Kicks defines its population as 100,000 runners. They promote the new shoe using 3 magazines - Running Today, Jogging Monthly, and Pacesetters. The number of impressions is 81,000. What is the number of gross ratings points or total rating?

Sweet Kicks Inc. creates a great new running shoe. Sweet Kicks defines its population as 100,000 runners. They promote the new shoe using 3 magazines - Running Today, Jogging Monthly, and Pacesetters. The number of impressions is 56,000. What is the number of gross ratings points or total rating?

Tammy's Tattoos plans a TV advertising blitz over a weekend during the holiday season. To judge the effectiveness of the campaign, Tammy takes a sample of adults in her 18-49 year-old target market. The table contains the number of times people in the sample were exposed to Tammy's ad. Based on what Tammy learned in her Marketing Analytics class, she estimates that effective reach for her ads begins at three exposures. For the sample population, what is the ad's effective reach?

# of exposures	# in sample exposed
0	314
1	218
2	125
3	100
4	52
5	34
6	11
7	15
8	5