SWIN BUR .NE INF10003 Introduction to Business Information Systems (IBIS) SWINBURNE UNIVERSITY OF TECHNOLOGY Assignment 2 Individual Report Structure Group or Individual Learning Outcomes Assessed Word Limit Weighting Report Individual This assessment task is designed to test your achievement of learning outcomes 1,2,3 and 5 3-4 pages i.e., 3 diagrams one per A4 page, and 4 sentences at a quarter of a page max 40% of final grade Week 07 (See Canvas) Due Date Assignment Overview In this assignment, you will employ PEST analysis, SWOT analysis and Michael Porter's Five Forces', applying visualization tools, in order to understand a business context, and to provide succinct and supported advice to the following question. A description of the analysis, modelling and advice activities is provided below. Should ANZ bank abandon the physical branch model and transition all its services online? Specific Tasks For the first three tasks you should use Microsoft Visio, or an appropriate modelling/diagramming package, to present and explain your analysis. 1) PEST analysis and model (1 page) a) Analyse and identify the most important macro-environmental forces (political, economic, social, technological) that will influence ANZ's decision to adopt only online service delivery models 2) SWOT analysis and model (1 page) a) Analyse the strengths (internal competencies [incl. learning management systems], expertise, teaching modes, brand, etc.) of ANZ that will enable it to become a purely online provider. b) Analyse the weaknesses (i.e. constraints) within ANZ that will inhibit its ability to become a purely online provider (e.g., pricing structures, industry partnerships based on face-2-face delivery). c) Analyse the market opportunities for ANZ which make the transition to purely online delivery an attractive proposition (think about the post-COVID world). d) Analyse the market threats that could affect 1) ANZ's ability to offer online delivery, and 2) take a market leadership position in online teaching 1 A note on the industry authenticity of the assignment: these modelling tools have been around for three decades and are still widely used in industry today. They are essentially heuristics but they are very effective tools for generating thinking, discussion and action (go/ no go, further analyses required, etc.). As professionals, you need to have a mastery over basic tools such as these. Just because something is old does not mean it is obsolete! 2 Your analysis using each framework is expected to be purely descriptive/qualitative, however, it is also ok (and encouraged) to use simple ranking or scaling measures (scores from 1 to 5) to help grade each force/factor you identify. This can help you to make your final recommendation. More on this in tutes.