SWOT Analysis Airline Name ___________________________________________ Criteria examples Capabilities Competitive advantages Customers Suppliers Financial strength Physical facilities and equipment Resources, assets, people, employees Experience, knowledge, data Marketing - reach, distribution, awareness Innovative aspects Location and geographical Price, value, quality Licensing Processes, systems, IT, communications Criteria examples Social forces, lifestyle trends Consumer desires and values Political impact Legal and governmental issues Economic factors Environmental issues Technology development and innovation Competitors Industry trends Global influences Geographical Business and product development Strengths Weaknesses Criteria examples Opportunities Threats Gaps in capabilities Lack of competitive strength Reputation, presence, and reach Financials Known vulnerabilities Pressures Cash flow Continuity, Morale, commitment, leadership Licensing Criteria examples Political effects Legislative effects Environmental effects Technology development and innovation Competitors Market demand Economic factors Global influences