1 A credible source is one that the target market believes will provide accurate information. Trustworthiness and expertise are key factors in establishing source credibility. To be credible, a source should have no apparent reason to provide anything other than complete, objective, and accurate information and it should have the ability to do so. Why are celebrity sources sometimes effective? What risks are associated with using a celebrity source? Present one example of a credible celebrity source for further discussion. Question 2 Advertising in perhaps the most visible part of promotion and communication. Ads are generally the most expensive part of the overall marketing budget. Yet sometimes they work and other times they flop. For these and other reasons, firms often hire creative agencies to create ads which are consistent with the goals of the firm and promotional strategy. Simply put, most firms do not have the creative talent and skill in house to develop great ads. And that's okay because there are creative agencies who specialize in this area. Ad development takes a certain level of creativity and appeal. As our book suggests, there are different kinds of appeal. Fear, emotional, logical and humor appeal are just a few examples. In this thread let's focus on humor appeal. Present an ad that you think is funny. Provide the URL or link to the image. Please do not select any example with foul language, inappropriate content, nor graphics. Then, explain why it is a good example of humor appeal. Finally, look at the ad selection of other students and comment on whether you find it funny. Why or why not