SWOT Analysis E-MAGINE Biomedical PURPOSE Enter the purpose of the analysis here "These are example questions to get you thinking and do not all need to be answered S INTERNAL STRENGTHS w INTERNAL WEAKNESSSES 1 What do our customers love most? 1 Where do we lack efficiency? 2 What are we more efficient at? 2 Where are we wasting money? 3. What can we do for less money? 3 Where are we wasting time and resources? 4. What can we do in less time? 4 What do our competitors do better? 5 What makes us stand out? 5 What are our top customer complaints? 6 6 7 7 O EXTERNAL OPPORTUNITIES What is missing in our marker? 2 What could we create or do better than a competitor? 3 What new trends are occurring? 4 What new technology could we use? What openings in the market are there? T EXTERNAL THREATS 1 What changes are occurring in our market's environment? 2 What technologies could replace what we do? 3 What changes are occurring in the way we're being discovered? What social changes could threaten us? Are there any threatening government policies or regulations? 17 A Competitive Profile Matrix (CPM) is an investigation that is completed when an organization is interested in knowing who their competitors are and their relative position in the market. More than jus analysis involves determining the strengths and weaknesses of the competition as well as their strategies, services, products and change management plans. Market Position (i = weak: 10 strong Innovation Ability weak: 16 strong Business Strategy 11 weak: 10 strong CPM COMPETITORS 1 2 3 Stryker 10 Hinken Invacar 3 Medline Category Strategy Target Market Positioning Statement Offering to customers Price Strategy Distribution Sales Strategy Service Strategy Promotion Strategy Marketing Research Any other component of your marketing plan Hospitals, short and long term facilities, nursing homes The best looking and safest bed Add one higher priced model Price 10% above our closest competitor (be specific here) Hospitals, etc Expand by 10% for this product line, hire a national account manager Available Develop a new campaign that focuses on the positioning, emphasize higher price and designer look Conduct customer audit and identify new market opportunities Primary BEI WEMAGNE Marow. This desde HIDUELTO QILDUDU Casa Mim 36. SI Dingdom SIS Cias 7 AAAA HALA LANAI INNNON LONLINE THE Complete Preliminary Financial Datate Construct the Financial Statement so Income Statement Revenge Cost of Goods Sold Gross Profit Operating Expenses EBIT Interest Expense ERT Tax Non-Recurring Events Not Income SS.600,000 3,000,000 2.000.000 1,000,000 1,000,000 50,000 950,000 40.000 0 910,000 Percent Change -100 -100% -100% -100% -100% -1 -1 -1 -) - - -1 - 1 NA 0 0 0 0 O 0 -100% -100% NA -100% Percent Change SO 0 0 0 Balance Sheet Assets Cash and Short Term Investments Accounts Receivable Inventory Other Current Assets Total Current Assets Property Plant & Equipment Goodwill Intangibles Other Long-Term Assets Total Assets $250,000 6. SOKI,000 2,000,000 150,000 X.900,000 450.000 0 0 15.000 9165,000 -1 - 1 -1 -1 -1 -1 NA NA -1 . -100% -100 -100 -100% -100 -100 NA NA -100 -100% 0 0 0 Liabilities Accounts Payable Other Current Liabilities Total Current Liabilities Long Term Debt Other Long-Term Liabilities Total Liabilities 750,000 750,000 1.500,000 1.001,000 0 2.500,000 -100% -100% -100% -100 0 - -] NA -1 NA 0 -1 -100. -100% Equity Common Stock Retained Earnings Treasury Stock Paid in Capital & Other Total Equity 100,000 75,000 0 0 175.000 0 0 NA 0 NA NA -1 NA -100% 0 Total Liabilities and Equity 2.675.000 -1 -1OON SWOT Analysis E-MAGINE Biomedical PURPOSE Enter the purpose of the analysis here "These are example questions to get you thinking and do not all need to be answered S INTERNAL STRENGTHS w INTERNAL WEAKNESSSES 1 What do our customers love most? 1 Where do we lack efficiency? 2 What are we more efficient at? 2 Where are we wasting money? 3. What can we do for less money? 3 Where are we wasting time and resources? 4. What can we do in less time? 4 What do our competitors do better? 5 What makes us stand out? 5 What are our top customer complaints? 6 6 7 7 O EXTERNAL OPPORTUNITIES What is missing in our marker? 2 What could we create or do better than a competitor? 3 What new trends are occurring? 4 What new technology could we use? What openings in the market are there? T EXTERNAL THREATS 1 What changes are occurring in our market's environment? 2 What technologies could replace what we do? 3 What changes are occurring in the way we're being discovered? What social changes could threaten us? Are there any threatening government policies or regulations? 17 A Competitive Profile Matrix (CPM) is an investigation that is completed when an organization is interested in knowing who their competitors are and their relative position in the market. More than jus analysis involves determining the strengths and weaknesses of the competition as well as their strategies, services, products and change management plans. Market Position (i = weak: 10 strong Innovation Ability weak: 16 strong Business Strategy 11 weak: 10 strong CPM COMPETITORS 1 2 3 Stryker 10 Hinken Invacar 3 Medline Category Strategy Target Market Positioning Statement Offering to customers Price Strategy Distribution Sales Strategy Service Strategy Promotion Strategy Marketing Research Any other component of your marketing plan Hospitals, short and long term facilities, nursing homes The best looking and safest bed Add one higher priced model Price 10% above our closest competitor (be specific here) Hospitals, etc Expand by 10% for this product line, hire a national account manager Available Develop a new campaign that focuses on the positioning, emphasize higher price and designer look Conduct customer audit and identify new market opportunities Primary BEI WEMAGNE Marow. This desde HIDUELTO QILDUDU Casa Mim 36. SI Dingdom SIS Cias 7 AAAA HALA LANAI INNNON LONLINE THE Complete Preliminary Financial Datate Construct the Financial Statement so Income Statement Revenge Cost of Goods Sold Gross Profit Operating Expenses EBIT Interest Expense ERT Tax Non-Recurring Events Not Income SS.600,000 3,000,000 2.000.000 1,000,000 1,000,000 50,000 950,000 40.000 0 910,000 Percent Change -100 -100% -100% -100% -100% -1 -1 -1 -) - - -1 - 1 NA 0 0 0 0 O 0 -100% -100% NA -100% Percent Change SO 0 0 0 Balance Sheet Assets Cash and Short Term Investments Accounts Receivable Inventory Other Current Assets Total Current Assets Property Plant & Equipment Goodwill Intangibles Other Long-Term Assets Total Assets $250,000 6. SOKI,000 2,000,000 150,000 X.900,000 450.000 0 0 15.000 9165,000 -1 - 1 -1 -1 -1 -1 NA NA -1 . -100% -100 -100 -100% -100 -100 NA NA -100 -100% 0 0 0 Liabilities Accounts Payable Other Current Liabilities Total Current Liabilities Long Term Debt Other Long-Term Liabilities Total Liabilities 750,000 750,000 1.500,000 1.001,000 0 2.500,000 -100% -100% -100% -100 0 - -] NA -1 NA 0 -1 -100. -100% Equity Common Stock Retained Earnings Treasury Stock Paid in Capital & Other Total Equity 100,000 75,000 0 0 175.000 0 0 NA 0 NA NA -1 NA -100% 0 Total Liabilities and Equity 2.675.000 -1 -1OON
