SWOT Analysis - Florian's Fasteners Internal External Strengths Strong industry reputation for quality and craftsmanship Experienced, committed employees who are passionate about Florian's, its culture and its values Opportunities Growth in construction, automotive, aerospace, and Industrial machinery segments drive demand for fasteners Emerging market niches such as elevators and IT data centers require custom made fastener solutions New additive manufacturing technology enables mass customization and higher levels of automation Weaknesses Strong reliance on few large customers in the wholesale & retail segment Relatively high cost base compared with emerging low- priced competitors Innovation pipeline has dried up Threats Overall industrial fastener industry growth slowed in recent years while rate of commoditization increased Emerging low-priced competitors such as Competitech jeopardize Florian's existing market position