SWOT Analysis for an organic cookie company.

As you complete each quadrant of the SWOT Matrix, consider these questions:

• Strengths.
• What are your selected company's likely strengths?
• Is your product or service in a growing industry and does it lack an entrenched competitor?
• Are you in a niche market with great potential?
• What strengths do you and other team members bring to the company?
• Weaknesses.
• What are your chosen company's likely weaknesses?
• How entrenched is the competition in your industry segment?
• Is your management team inexperienced?
• How challenging will it be to produce the product or offer the service and maintain quality?
• Opportunities.
• What are your company's opportunities?
• Does your segment have more demand than supply?
• Have larger corporations stopped serving smaller or niche markets that you could enter?
• Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
• Threats.
• What are your company's threats?
• Does a clear market leader exist that will be hard and expensive to displace
• Are downward-pricing pressures in the segment making profit margins slim
• Are there few or no barriers to entry for new competitors?