SWOT Analysis for Disney

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

Strengths

Does the organization have a strong brand presence?

What resources are available for marketing activities?

Does the the company have unique products or services that satisfy the needs of their target market?

What makes the company$$s products or services unique?

What value is brought to customers?

Weaknesses

Does the organization have a weak brand presence?

Are resources insufficient for marketing activities?

Does the company lack distinctive products or services?

Do current products or services fail to satisfy the needs of customers?

Do current products or services fail to bring value to customers?

Opportunities

What is the unique opportunity that the company is trying to take advantage of$?$

Does the target market have any unfulfilled needs that the company can satisfy?

Are there emerging target markets with needs that the company can satisfy?

Are there ways the company and its competitors can benefit by working together?

Are there opportunities for collaborating with customers to build brand presence?

Describe and analyze if market demand is increasing?

Are there changes in the government regulations that will affect the company?

Describe any emerging global issues that will affect the company?

Threats

What are the tactics that competitors use to pursue customers?

What are the strengths of the company$$s biggest and or emerging competitors?

In what ways are the competitors$$ products or services superior to the company$$s offerings?

How are competitors likely to respond to any changes in the way the company markets?

Is the company behind in adopting new technologies for marketing?

Describe any ways in which international competitors are taking away market share?

What do customers dislike about the company?

Describe and analyze if market demand is decreasing?