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SWOT analysis is a way to measure whether a company's value chain is longer or shorter than the chains of key rivals. identifies the reasons

SWOT analysis

is a way to measure whether a company's value chain is longer or shorter than the chains of key rivals.

identifies the reasons a company's strategy is or is not working very well.

reveals whether a company is competitively stronger than its closest rivals.

provides a good overview of a company's overall situation.

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