SWOT analysis is the comparison of the Strengths (the pros - good points), Weaknesses (cons - possible problems), Opportunities (how either solution helps), and Threats (risks such as loss of control, extra cost) of a particular item. As an example, when trying to decide on improving a company's data storage the alternatives might be to expand the servers, or to send everything to a cloud provider. For this question, provide what you feel would be a good SWOT analysis for whether a company should expand or send data to a cloud provider.