SWOT Analysis of the Firm/Brand (THE HERSHEY COMPANY/REECE'S)

• Introduce what SWOT is and why it is important.
• Explain what the strengths and weaknesses, threats and opportunities are generically for the chosen brand and company.
• Then develop in further paragraphs how some of those SWOT factors are particularly relevant in the chosen target country. SWOT analysis should be presented in table or chart form and then discussed briefly.