SWOT Analysis: we're going to look at Shobak Pies, a specialty of redefined pies prepared fresh with homemade ingredients, pie cafe in Jeddah. They sell hot, ready-to-go pies and as well as an assortment of fresh salads, appetizers and beverages. Although they are rated as excellent by the customers in Jeddah of their food and services but still didn't establish their name as a reputable organization. They have good management in practice and is an organized, expert, team based organization.

The company is planning to open its first location in downtown Riyadh which have a growth rate of 8.5% annually and is very focused on developing a business model that will make it easy to expand quickly and that opens up the possibility of franchising as they are in shortage of finance and has to rely on loans or financers.Their main focus is Two-income families having children with such a growing city where families prefer convenient food. Unfortunately, you foundone competitor selling similar pies and have loyal customers. This competitor also has relationship with businesses that buy from them. Moreover, if your launch is not well prepared and customers do not come in numbers along with the chance of initial poor service or product quality, it could discourage customers from returning and you can suffer heavy losses.

Do the SWOT analysis and write Potential strategies for growth