SWOT anaylsis; internal strengths and weaknesses, external opportunities, and threats. deatiled & explain

TB ES Qu, 2-66 Gordon Manufacturing produces high-end Gordon Manufacturing produces high-end furniture products for the luxury hotel industry. Gordon has succeeded through excellence in design, careful attention to quality in manufocturing and in customer service, and through continuous product innovation. The manufacturing process at Gordon begins with a close consultation with each customer so that the finished product exactly meets the customer's specifications. This commonly means unique designs, special fabrics, and high levels of manufacturing quality. In addition, Gordon belleves that a key competitive edge it has over other competitors is that it has an outstanding design staff that is able to work with customers to come up with product designs that go bcyand the customer's expectations. Anticipating a growth in the demand for luxury hotel rooms, Gordon has expanded its operations to include one new manufacturing plant, and by refitting some of the older plants with newer, more efficient equipment. The installotion of the new equipment has caused some delays in filling some customer orders, and Gordon has shifted production from those plants with the delays to other manufocturing plants. The result has been an increase in some processing costs, transportation costs, and delays in meeting customer order deadlines. Also, the introduction of the new equipment has created some tensions with employees who see the new, more efficient equipment as a potential threat to their job security. There is also some disagreement among managers as to whether the new equipment will improve or reduce quality. Required: Develop a SWOT analysis for Gordon Manufacturing. List one or more items in each catenory