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SWOT, Stakeholder analysis, PESTEL (macro environment analysis), value chain analysis, Industrial analysis, competitor analysis, customer analysis, risk assessments for souvenir shop business
SWOT, Stakeholder analysis, PESTEL (macro environment analysis), value chain analysis, Industrial analysis, competitor analysis, customer analysis, risk assessments for souvenir shop business
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
