SWOT stands for Strengths, Weaknesses, ppo rtunities, and Threals. Strengths and weaknesses are internal to your companywings That you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location- A SWCTI' analysis is designed to facilitate a realistic, fact-be sed, data-driven look at the strengths and weaknesses of an organizatlon, initiatives, or within its industry. The organization needs to keep the analysis accurate by avoiding pro-conceived beliefs or gray areas and instead focusing on real-life contexls. Companies should use it as a guide and not necessarily as a prescription. By using 'TiS website: 1Write your own SWOT analysis {1-2 pages} for your imaginary company