SWOT STRENGTHS WEAKNESSES 1. has been successful with the production 1. Difficulty in finding a suitable industrial and the level is continuously increasing lot. 2. they have grown the volume to about 2. A high level of dissatisfaction among the 50,000 valves per month workers regarding workload as well as 3. innovative products, salary levels. 4. strong brand recognition, 3. The workers have been spending a lot of 5. global reach time on breaks, and even in between the production spending lot of time talking to each other. 4. Facing the problem of quality complaints which have gone up from an average of 0.2 % in the previous 2 years to 0.5 % this year 5. Insufficient workers and staff OPPORTUNITIES THREATS 1. expanding into new markets 2. developing new products 1. intense competition 3. planning to expand and produce 2. changes in consumer preferences. different varieties of valves. 3. -quality complaints 4. increase the profitability of the products. 4. high level of dissatisfaction 5. employ workers on overtime