Swvl

• Industry: Transport and Travel
• Funding: $80M
• Investors: Dash ventures

Taking you from point A to point B in the city is now easier than ever. No need to wait at the bus stop all day just to get that bus. Find out when it is arriving, where it will stop, and get to that place at the right time. Swvl is a premium bus booking app that lets you book fixed-rate rides on buses and vans in your area.

It allows people to share a ride either in a van or on a bus in the morning and evening. You can easily book a ride at an affordable rate with Swvl mobile app.

1. Name of the startup:

Swvl

2. What is the core product/service of the startup:

Transport and Travel - Swvl is a premium bus booking app that lets you book fixed-rate rides on buses and vans in your area.

3. Who would be one customer segment they are targeting? Describe the customers who would use their products and services in terms of behaviors and psychographics.

4. Using the overview of chapter 13 (growth strategy decisions). What were two or more reasons why this company decided to grow? Explain each in one or two sentences.

A.

B.

5. Describe what each internal growth strategy would look like for this company. The internal growth strategies are included in the Chapter 14 Slides.

Example:

	Internal growth strategies (companies rely on their own competencies)
	Growth Strategy	Example for your Company
1	Increasing market penetration of existing product	The current software is currently licensed to hospitals. They could start licensing the software to insurance providers next.

	Internal growth strategies (companies rely on their own competencies)
	Growth Strategy	Example for your Company
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