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Sylvia Jackson is seeking a radio day-part for an upcoming ad campaign that, even though it offers fewer listeners, is known for having very loyal
Sylvia Jackson is seeking a radio day-part for an upcoming ad campaign that, even though it offers fewer listeners, is known for having very loyal station listeners. Which day-part should Ms. Jackson carefully review? Group of answer choices a.m. drive time midday p.m. drive time none of the above
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Strategic Management of Technological Innovation
Authors: Melissa A. Schilling
5th edition
1259539067, 9781259737817 , 978-1259539060
