Synopsis

Canadian Tire is a household name. It is a $10 billion company operating five interrelated businesses including general merchandise and clothing stores and gas stations, as well as financial services. The company employs 58,000 Canadians and is one of the most-shopped general merchandise retailers in Canada. The company is seeking growth in a maturing and very crowded market and has mapped out its strategy for growth including strengthening its core business - Canadian Tire Retail; aligning its other business units to support the core; and becoming a high performing, customer-focused organization.

Questions

1. Canadian Tire has articulated three strategic goals/objectives (see above). Do you agree with these goals/objectives? If so, how best can they be achieved? If you do not agree, what should be the company's strategic objectives?