Synthesis E-mail

Write a professional e-mail (approximately 200-300 words) analyzing one attribute of a product or service. Include the following information and sections.

I. Subject Line:

Use the e-mail formatting described in course resources (videos, textbook, etc.)

II. Introduction:

Define the topic and/or reason for writing

III. Body:

The body of your email must discuss one important attribute of the product/service.

Explain why the attribute is important and how it helps the target audience determine whether to purchase this product or service (what problem it solves or need it meets). Do not select price. Do not choose something insignificant (e.g., color).

To accomplish this assignment, you must triangulate data (e.g., use more than one trusted source when you research the attribute) and synthesize data (see the readings/videos listed in Week 4 Module for help).

Use a variety of sources:

The product website

Professional product reviews (e.g., Consumer Reports, websites/videos featuring experts who have used the product)

Consumer reviews (e.g., user reviews from Amazon.com - use the overriding sentiment of the reviews with a few select quotes that represent that sentiment)

Personal assessment (if you have tried the product or service, you can compare your personal assessment to other sources)

Use the following

Topic sentences (and short, cohesive paragraphs) for each paragraph in the body section

Data/synthesis to support each topic sentence

Correct grammar, spelling, punctuation, etc.

Sections with descriptive subheads for the body section NOTE: Use subheads in the body, such as Why Consider Transfer Speed, etc.

Typographical devices for emphasis (e.g., bullet lists, bold, italic, etc.)

NOTE: Do not bold or bullet list everything; use these devices sparingly to make important information stand out.

Transitions between ideas/sentences (e.g., In addition, Conversely, Similarly, First, etc.)

In-text citations as well as summaries and quotations. For example, you might include sources in parentheses after a sentence or write, According to Consumer Reports.com, the average to informally site your information.

IV. Conclusion:

Give a sense of closure or summary

Briefly summarize the main benefits/reasons for your recommendation

State whom to contact with questions

Professional signature file at the bottom of your emails IMPORTANT: Even as a student, you should set up an automatic signature file that includes your name, major, positions you hold in campus organizations, your email address, and/or your LinkedIn URL.