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pelianty Footwear Stores Revenue Sole inserts 173600 Heel inserts 1503000 Total revenue 1676600 i Less : variable expenses Sole Inserts 106400 Heel inserts 1212000 i Total variable expenses 1318400 Contribution margin 356200 Traceable fixed expenses Question 3 of 3 neves recentempore 2.09/9 Stores Drug Stores Total Shoe Shox 10400 1970 16 3000 1315400 358200 IM o > Type bere to search 2 396000 3001000 00 $ s Textbook and Media O pe here to search Sales revenue Less variable expenses Contribution margin Less traceable fixed expenses Segment margin Common fund costs Net operating income Sole Inserts Division $496,000 304,000 192,000 124,800 $67,200 HeelInserts Division $2,505.000 2,020,000 485.000 349,800 $135,200 Total Shoe Shock $3.001.000 2,324,000 677,000 474,600 202,400 174,900 $27,500 Lisa Anderson is Shoe Shock's sales manager. Although this statement provides useful information, Lisa wants to know how well the company's two distribution channels, specialty footwear stores and drug stores, are performing Marketing data indicates that 35% of sole inserts and 60% of heel inserts are sold through specialty footwear stores. A recent analysis of corporate feed costs revealed that 40% of all fixed costs are traceable to specialty footwear stores and 55% of all foved costs to drug stores, (a)